A longer-term historical perspective on such cycles can be found in the research of the economist Carlota Perez. Analyses of the Internet in the 1990s featured large amounts of hype, and that created "debunking" responses. Hype (in the more general media sense of the term "hype" ) plays a large part in the adoption of new media. The term "hype cycle" and each of the associated phases are now used more broadly in the marketing of new technologies. If the technology has more than a niche market then it will continue to grow. The technology's broad market applicability and relevance are clearly paying off. Criteria for assessing provider viability are more clearly defined. More enterprises fund pilots conservative companies remain cautious. Second- and third-generation products appear from technology providers. More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Investment continues only if the surviving providers improve their products to the satisfaction of early adopters. Producers of the technology shake out or fail. Interest wanes as experiments and implementations fail to deliver. Often no usable products exist and commercial viability is unproven.Įarly publicity produces a number of success stories-often accompanied by scores of failures.
Early proof-of-concept stories and media interest trigger significant publicity. The model has been criticized on various grounds, including not being scientifically accurate and the use of subjective terminology.įive phases General hype cycle for technologyĮach hype cycle drills down into the five key phases of a technology's life cycle.Ī potential technology breakthrough kicks things off. The hype cycle claims to provide a graphical and conceptual presentation of the maturity of emerging technologies through five phases. The Gartner hype cycle is a graphical presentation developed, used and branded by the American research, advisory and information technology firm Gartner to represent the maturity, adoption, and social application of specific technologies.
0 kommentar(er)
